Purpose

To sustain
from forever

Food has always been a source of joy and happiness, but with a projected global population of 10 billion by 2050 and the challenges of limited arable land and climate crisis, ensuring access to quality food becomes increasingly challenging.

How can we nourish our health and continue to enjoy life if good quality food becomes scarce? That's where our determination comes in.

We are committed to supporting humanity in sustaining happiness through good food for as long as possible by exploring innovative ways to produce food in a more sustainable manner.

Vision

To feed 5%
of the
by 2030

This is our ambitious goal, driving us to take tangible action in providing delicious and nutritious food that is produced sustainably.

We are committed to making a significant impact by offering food products that not only satisfy taste buds but also nourish the body. Our focus on sustainability ensures that the resources we use are responsibly managed, minimizing environmental impact.

By targeting this milestone, we aim to contribute to global food security, ensuring that a portion of the population has access to wholesome meals. Through innovation, collaboration, and dedication, we strive to make a positive difference in the lives of individuals around the world.

Mision

and
at the same time

This is our mission, driving us to make a positive impact on the world by developing and producing delicious and nutritious food products. We are committed to doing so in a way that actively contributes to combatting the climate crisis and preserves our beloved planet.

Through sustainable practices and responsible sourcing, we strive to minimize our environmental footprint and promote a healthier future for both people and the planet. From reducing greenhouse gas emissions to conserving water and biodiversity, every decision we make is rooted in our dedication to sustainability.

By choosing ingredients and production methods that align with our values, we ensure that our food not only nourishes the body but also protects the Earth. Together, we can create a more sustainable and resilient world for generations to come.

Values

consumer satisfaction

Consumer satisfaction is our ultimate priority, fuelling us with boundless energy to witness smiles on the faces of our customers and consumers. We are driven by the desire to bring joy and fulfilment through our products, brands and services.

innovation

Innovation is our compass, guiding us to tackle today's challenges and shape a more meaningful tomorrow. We constantly seek new and creative solutions to address the evolving needs of our customers and the world around us.

excellence

Excellence: is a promise we make to ourselves and our consumers. It is a commitment to deliver outstanding results in everything we do. We strive for excellence in product quality, customer service, and every aspect of our work.

With consumer satisfaction, innovation, and excellence as our guiding values, we are dedicated to creating experiences that go beyond expectations and contribute to a brighter future.

Haofood is founded by friends: Astrid and Kasih
where each of them has their personal aspiration for food and they decided to found Haofood.

Astrid Prajogo

Astrid's vegan adventure began when her 9-year-old child made the sudden decision to go vegetarian overnight, sparking a passion for a healthier and more sustainable food lifestyle. Inspired by her child's commitment, Astrid dreamt of creating a legacy through a food company that would endure over 100 years. With 20 years of professional experience in nutrition, healthcare, and gastronomy, Astrid possesses core capabilities in strategic management, branding, and marketing. Her diverse market experience in Indonesia, Singapore, China, Australia, and the United Kingdom has shaped her expertise.

Kasih Chen

Kasih's joy at the family dining table faded when her mother adopted a strict vegan lifestyle, facing nutritional challenges along the way. Driven to bring back the delight and nourishment of a plant-rich diet, Kasih embarked on a transformative journey. Starting at a tempeh company in Shanghai, she honed her skills and soon discovered a passion for creating versatile vegan food products. With a growing love for the world of plant-based meat, Kasih brings over 10 years of experience in operations and supply chain at the food service and food manufacturing industry in China.